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SSI doubles its sales
SSI makes shredders. But not the feeble, would-be-machines that choke on your office paper when you forget to remove the paper clips. These shredders eat cars. And giant truck tires. And torpedoes. We developed a brand message, What Needs Shredding?, that positioned SSI as the U.S. Marines of industrial shredding. If no one else can shred it, call SSI.

TireSoccer BallWeaponsHeroic People: CD/CW Jeff Berry, AD Cathey Armillas